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Vol. XIII · Columbus, OH

Book a Coalition Diagnostic.
347 sitting legislators. 1,142 enacted bills. One 30-minute call with a principal.

A senior strategic session for incumbents, freshman members, and caucus leaders — not a sales call, not a webinar. You bring the district; we bring the cross-partisan bench that has drafted, defended, and forecast the modern state legislature since 2011.

Chapter I · Eligibility

Who This Call Is For

The diagnostic is a working session between a sitting legislator and a coalition principal. It is not a marketing call, not a recorded webinar, and not open to vendors. The roster below is the full list of roles we staff — if you recognize yourself in it, request the slot.

Built for the state-legislature layer

  • Incumbent state House and state Senate members seeking to defend their seat in the next primary or general.
  • Freshmen elected in the most recent cycle who need a baseline read before their first re-election.
  • House and Senate caucus leadership (majority, minority, speaker’s office, president’s office, whip operations).
  • Legislative campaign committees and caucus-affiliated PACs raising against a known cycle.
  • State-level ballot-measure committees that need a vote-targeting read from our ChamberCast model.

Not the right fit for

  • Federal congressional, U.S. Senate, or presidential campaigns — we do not staff those.
  • Gubernatorial or lieutenant governor candidacies as a primary effort.
  • County commission, municipal, or school-board races.
  • Vendors, pollsters, or consultants seeking a partnership conversation.
  • Press, bookers, or student researchers — the diagnostic line is reserved for clients and prospects only.
Chapter II · The 30-Minute Agenda

What a Principal Covers in 30 Minutes

No pitch deck. The principal leads a working session with a printed agenda; you leave with a one-page memo and a calendar of next steps. Six beats, thirty minutes, no filler.

  1. 01

    District baseline

    A two-minute read of the district’s recent cycle history, registration drift, and the structural features that shape your next race.

  2. 02

    ChamberCast read

    Our proprietary forecasting model runs a live district-level projection against your current fundamentals. 91.2% accuracy on 4,600+ state-legislative race calls since 2016.

  3. 03

    Coalition team match

    We name the six-person cross-partisan team that would staff your cycle — 22 Republican, 19 Democrat, and 4 Independent senior strategists drawn from the bench.

  4. 04

    Primary threat map

    An honest assessment of the declared and likely challengers on your filing deadline, the cycle’s wave environment, and where the +8.4-point vote-share lift is realistically available.

  5. 05

    Cycle calendar

    A printed 18-month calendar from your state’s filing deadline through certification — fundraisers, earned media windows, legislative recess blocks, and the GOTV trigger dates.

  6. 06

    Next-step memo

    You leave the call with a one-page memo that names the team, the calendar, the threat map, and the decision point — typically a 21-day window before engagement paperwork.

Chapter III · The Bench

The Principals Who Take These Calls

Three of the senior partners who rotate through the diagnostic line. Each has staffed a leadership office in a state legislature; each has drafted bills that became law. The bipartisan bench is the point.

Portrait of Margaret Holloway, Republican principal.
Republican

Margaret “Maggie” Holloway

Former Chief of Staff to the Ohio Senate President. 28 years in Ohio and Pennsylvania statehouse politics.

Drafted 142 bills enacted across two states, including the 2017 Ohio municipal-income-tax reform and the 2021 Pennsylvania election-code modernization. Leads the firm’s incumbent-defense practice on the Republican side.

Portrait of Daniel Ortega, Democratic principal.
Democrat

Daniel Ortega

Former Floor Leader, Colorado House of Representatives. Former Committee Chair, Senate Education Committee.

Drafted 187 bills enacted across Colorado and New Mexico, including the 2019 Colorado early-childhood-funding act and the 2022 New Mexico rural-broadband bill. Leads the firm’s caucus-strategy practice on the Democratic side.

Portrait of Theo Whitfield, Independent principal.
Independent

Theodore “Theo” Whitfield

Former Chief of Staff to the Alaska Senate Minority. Former policy director, Maine Senate President’s office.

Drafted 96 bills enacted across three New England and Pacific states, including the 2020 Alaska ranked-choice-voting framework. Heads the ChamberCast forecasting team and chairs the firm’s ballot-measure practice.

Chapter IV · Pre-Flight

Bring to the Call

Four short items. Have them on hand so the principal opens the session with substance rather than spending ten minutes gathering the basics.

I.

District number and chamber

State House or State Senate district, chamber, and the year of your next regularly scheduled election. If you hold a leadership title, name it — the bench assignments shift around it.

II.

Cycle calendar

Filing deadline, primary date, general date, and any scheduled legislative recesses between now and certification. If you do not have this at hand, your secretary of state’s office publishes it.

III.

Primary challenger status

Declared challengers, rumored challengers, or “clean primary.” The threat map in agenda beat four depends on this — the principal will ask within the first three minutes.

IV.

Committee assignments

Standing committees, subcommittee roles, and any leadership appointments. The coalition team match reads this list to decide which of the 74 in-house strategists would lead your cycle.

Chapter V · The Booking

Book My Coalition Diagnostic

Thirty minutes with a named principal. The calendar link below opens our intake scheduler; if you would rather phone or write, the line and the inbox sit on the right.

Open the Diagnostic Scheduler Calendar opens a 21-day rolling window. Tuesdays and Thursdays are reserved for incumbent principals’ clinics.
Direct line for caucus chiefs

For House and Senate caucus chiefs of staff booking a principal for a member: call the Columbus line below and ask for the on-call principal. We do not staff the diagnostic line with associates.